Privacy policy

ALTEREGO — PRIVACY POLICY

At ALTEREGO we take your privacy seriously. This policy explains what personal information we collect, how we use it, and how we protect it. We will never sell your data to third parties. Ever.

INFORMATION WE COLLECT
When you place an order with us we collect:
· Your name
· Your email address
· Your delivery address
· Your payment details (these are processed securely by Shopify and are never stored by us directly)
· Your phone number if provided

When you browse our store we may also collect:
· Your IP address
· Browser type and version
· Pages visited and time spent on the site
· Referring website

This browsing data is used only to improve our store experience and is never linked to your personal identity.

HOW WE USE YOUR INFORMATION
We use your information to:
· Process and fulfil your orders
· Send you order confirmation and shipping updates
· Respond to your enquiries and support requests
· Send you marketing emails if you have opted in (you can unsubscribe at any time)
· Improve our website and customer experience

We will never sell, rent, or share your personal data with third parties for their own marketing purposes.

COOKIES
Our store uses cookies to keep track of your shopping cart and to understand how customers use our site. You can disable cookies in your browser settings but this may affect your shopping experience.

YOUR RIGHTS
Under UK GDPR you have the right to:
· Access the personal data we hold about you
· Request that we correct any inaccurate data
· Request that we delete your personal data
· Withdraw your consent to marketing communications at any time

To exercise any of these rights please email us at youralterego.help@gmail.com

DATA SECURITY
We use Shopify to power our store. Your data is stored on Shopify's secure servers. Shopify is certified PCI DSS compliant which means your payment information is handled to the highest security standards.

DATA RETENTION
We retain your order information for as long as necessary to fulfil legal and accounting obligations. Marketing email addresses are retained until you unsubscribe.

THIRD PARTY SERVICES
Our store is built on Shopify. We may also use services such as email marketing platforms and analytics tools. These third parties only receive the minimum data necessary to provide their services and are contractually required to protect your data.

CONTACT
If you have any questions about this privacy policy or how your data is handled please email us at youralterego.help@gmail.com